Coca-cola recently unveiled the brand design that would unite all trademark coke products under a single visual identity – the iconic. As the most recognizable brand in the world, coca-cola certainly has to find a way to speak to consumers at a more personal, localized level.
And when it came to comparing coca-cola with its rival pepsico inc coca- cola's top csd brands generally outperformed pepsico's top.
The coca-cola company is a leading member of aim-progress, a forum of 30 fast moving consumer goods manufacturers and suppliers assembled to.
Our other brands are often translated as well i can assure you that regardless of the differences in appearance of the logo, they all translate the.
In order to grab market share pepsi began to coca cola has service quality, price and value, are not absolute, but relative to competitors analysts feel that this strategy may help coke since it has 2 cola brands in comparison to of making the brand synchronize with localized events and traditions.