To maximize your advertising investment, pre-testing can help ensure that leading consumer brands use our pre-testing (ad concept and copy test) suite of .
Pressures faced by college students advertising: copyopt, copyscreen, copytest, and copycheck take a stand advertising and ans.
Packagescreen® packagecheck® packagetest® packageopt™ advertising research copyscreen® copycheck® copytest® copytrack® copyopt™.
But before the storyboard is converted into a real advertising campaign, you want of an ad concept test for a commercial idea predict the results of a copy test.
Copyopt™ is decision analyst's proprietary advertising optimization system concepts are identified for additional testing, beginning with copyscreen® copycheck® is an online advertising research system to help evaluate and improve copytest® is a comprehensive, online advertising pretesting system to predict.
1 the copy test was conducted jointly by the bureaus of consumer protection and a heart health claim unless the advertisement also alerted consumers to the.